Brief:
The mural will be in Saudi Arabia and therefore regional elements will need to be incorporated (e.g. musical instruments from the region). A local / Saudi-based artist will paint your work onto a physical location/wall. One master illustration is needed + additional elements that will help to bring the illustration alive on a richer dimension.
Sketches
Base Mural
Interactive Mural
Activation
Once the mural is scanned via phone/tablet the mural will come alive.
On Pepsi Video
Pepsi partners with Face to Face agency to launch the ambitious journey of music discovery. Here is the moment my design came to live into this magical journey video.
